OVO Energy
This was a new landing page created for a new brand. It was the first time using the OVO web guidelines within Figma and worked closely with the Dev team. Also created a new Energy Solutions logo which had to tie in closely with the OVO branding.
Working for the biggest cycling YouTube channels in the world I was hired to take ownership of Art Editor for their very first published Mountain Biking book. With millions of YouTube and social media followers this was a technical project to undertake. I reported straight to the creative director and worked with several writers and departments to ensure professional outcomes. I sourced, shot and retouched imagery and created on brand page layouts. In the background I also worked on digital social media and marketing assets for the launch. Available here.
Product Details Page →
To showcase Dysons special edition hair straightener product I helped edit, artwork and output final assets to go on a third party retailers website.
Digital Banners ↓
Working on digital banners was a key part in driving Dyson products. Using their strict brand guidelines, the briefs included a variety of different sizes and outputs for social media campaigns and third party retailers all within a tight turnaround.
Quick Reference Guides
As one of Mapfre’s key partners, BMW & MINI needed a fresh new guide for their showroom employees to digest. This showed how they provided diverse vehicle insurance to their customer. The guide helped the user with a wealth of quickly accessible information that showed condensed instructions on how to use and sell the product.
OVO Energy
The brief here was to create 2 payment cards for OVO Pay As You Go customers. This included a ‘Electricity Top-Up Card’ and a ‘Gas Top-Up Card’. To keep it on brand I used some of the shapes and icons to make it eye catching. We also put together supporting comms and an envelope. Presented a wide range of card and envelope design options, giving stakeholders lots of choice.
OVO Energy
There were 3 main branded email templates we used depending on which content was coming through from the brief owner. Majority of the components were pre-built from branded shapes, logos, icons and tables. All emails were designed and artworked in Figma, ready for the mobile platform.
Invitation to Tender
This bid submission was one of the major projects I had undertaken whilst at Mapfre. There was no precedent for preparing a printed project of this size and scope for an insurance bid, so everything needed to be created from scratch.
I formulated the concept, liaised with the printer and marketing teams to determine feasibility and budget, created the art style and designed the internal spreads.
The final project consisted of a hardbound book in a layflat finish. This was used to benchmark the rest of the submissions, none of which came close.
The brand guidelines were used to create further tender bids for other insurance company’s such as; Co-op, VW, Asda and other major brands.
Front Cover →
An independent cycling magazine called ‘Bone-Shaker’ from Bristol set us a brief of designing their front cover for their upcoming issue. This was a 5 week module I completed at the City of Bristol College, June 2017.
Articles ↓
I was also provided with two articles called ’Rickshaw Riders’ and ‘Redwood Orphans’. Keeping to Bone-Shakers’ style guide, the aim was to create a strong structure while maintaining a cohesive flow. For the Redwood Orphans I concentrated on a hand rendered title treatment and hand drawn illustrations to represent the personal journey the article showcases. For Rickshaw Riders I went for more subtle textures, and colours that linked to the national flag of India.
Catering Catalogue
At Pattersons, the brief was to design and artwork their latest catalogue as they were going through a complete rebranding process to showcase their current and new products for their customers. The challenge was to manoeuvre and manipulate thousands of images and text so it conveyed a smooth and organised feel, all ready for high quality print.
Accommodation Supplies
This was another smaller catalogue where we had to design a fresh new look for their brand. The brief was to keep it simple, so that the publication flows in harmony.
Documentary Film Poster
Working with Corpora Films I was asked to create a film poster for their latest documentary. ‘The Invisible School’. This is about young males aged between ten and sixteen who have shown sexually harmful behaviour.
Internal Magazine
Mapfre needed a fresh new form of communicating all their important news and activities that was circulating around the business. So I created The Point. A brand new magazine that gave me creative freedom to express the best of what was needed to be told. The Point was available for print and digital download which came out quarterly.
Typographic Poster
A film production assistant approached me to produce a poster design based on The Rolling Stones lyrics. The brief was to design something clean and modern, with a typographical element. So I created a shortened, more concise and narrow look while using the red to link with their original logo.
Promoting Sustainability
A chartered landscape architect who specialises in sustainability and wellbeing approached me with an idea to promote organic planting and cooking. The main aim was to provide information on how to use nature in a healthy lifestyle. The free book was distributed to many schools in the South West for teachers to educate children as part of a leaning programme.
The book offers you ideas on how to be self sufficient in your garden or outside space including:
• Gardening tips
• Saving seeds
• Saving seeds
• Cooking ideas from the plants in your garden
• Craft activities from the plants in your garden
• Interactive links to on-line content
You can view the full book or download for free using the link below.
Advertising
Working under Mapfre, Insure and Go’s main aim of selling award winning travel insurance was just the beginning. Every month they needed a fresh new update advertising their brand. This was displayed on billboards, press ads, and all over central Londons Underground stations.
Brand Identity
Corpora films approached me to redesign their identity for their documentary film company. The challenge was to use just the first letter of their name while keeping it black and white. The outcome is bold, clean and balanced.
Graffiti Book
Elevate was a large scale project that I’ve been working on for the last 2 years with a colleague of mine. It’s a personal journey that we took where we documented the Bristol graffiti scene and compiled the best photographs into a large 12x12 colour, hardback photographic book.
Personal Identity
Saucy Tees is a personal identity I created for my t-shirt company that I am currently selling online. Going for a catchy name with a edgy, vibrant look.
Here are some of my t-shirt designs that I sell online. I love experimenting with juxtaposition, and playing about manipulating with different kinds of imagery.
For purchases, please click on the link below.
