Invitation to Tender

This bid submission was one of the major projects I had undertaken whilst at Mapfre. There was no precedent for preparing a printed project of this size and scope for an insurance bid, so everything needed to be created from scratch.

I formulated the concept, liaised with the printer and marketing teams to determine feasibility and budget, created the art style and designed the internal spreads.

The final project consisted of a hardbound book in a layflat finish. This was used to benchmark the rest of the submissions, none of which came close.

The brand guidelines were used to create further tender bids for other insurance company’s such as; Co-op, VW, Asda and other major brands.